Alliah Czarielle Formalejo
Writer, Entrepreneur, Mom & Partner
English Language (Comprehension & Writing)
Integrated Marketing Communications (IMC)
WordPress Management
Adobe Photoshop
Procreate

My name is Cza. I sometimes also go by Lisa or Alex.

I am a creative free spirit seeking out enterprising ways to help make a difference to humanity, beginning with my family. I rarely stick in one place because I like to experience all the things — but when I find something I like to do, I put all my effort and focus on it (plus a little more)!

In 2017, I founded an online jewelry boutique focused on selling unique, affordable, and meaningful jewelry pieces. Beyond that, it also served as an advocacy platform for disability and mental health — causes about which I am passionate.

My primary focuses in life are my daughter and my husband. I am married to a person with disability, and he is one of my main inspirations to fight for a world where all people have an equal shot at a good life.

Growth Assistant
Hachi International Phils, Inc.September 2023-Present

Hachi International Phils., Inc. is a language service provider based in Manila, Philippines. For more than 30 years, Hachi has provided interpretation and translation services in various language pairs, including but not limited to the following: Japanese-English, Japanese-Tagalog, Tagalog-English, Mandarin-English, German-English. The company has provided interpretation and translation services to government agencies, law firms, and foreign investors.

As a social media consultant and web developer for Hachi International Phils., Inc., I was/am responsible for the following tasks:

  • revamping, expanding, and updating the company website
  • defining and unifying the company’s brand identity
  • creating Hachi’s official brand book
  • creating on-brand social media content for Hachi’s social platforms (FB, IG, TikTok)
  • analyzing the performance of social media accounts and posts
  • crafting a working strategy for Hachi’s socials

While employed in this capacity, I have also completed document translation projects (simple English-German).

Growth Assistant
Freelance: Fludic Agency, LLCAugust 2022-December 2022

Fluidic Agency, LLC is an Australia-based growth marketing agency that engineers optimized growth systems for B2B teams in need of clarity, direction, and predictable results.

As a full-time Growth Assistant for Fluidic Agency, I was responsible primarily for all media and public relations work related to one of the firm’s primary clients, MEKSI.

I performed the following tasks:

  • Building lists of journalists/media contacts and conducting outreach via HubSpot
  • Creating a digital media room/press office using Prowly and WordPress
  • Crafting stakeholder interview questions and writing articles
  • Writing and preparing press releases
  • Building landing pages and crafting blogs
  • Website updates (WordPress/Elementor)
  • Creating and embedding CTA’s, popups and lead forms
  • Sending targeted outreach communications to journalists via email and social media
  • SMM — social media posts, graphics, copy, and advertising using Canva and Adobe Photoshop
  • Social media post scheduling across channels: Facebook, Instragram, LinkedIn
  • Assisting in the implementation of Facebook ad campaigns
  • Task management using ClickUp
Translator, Proofreader, WordPress Developer
FreelanceMarch 2022-Present

I currently work as a flexible assistant to a client in the personal development industry.

My present responsibilities include:

  • Translating web content and various documents using AI software
  • Proofreading translated content
  • English language consultancy
  • Uploading content to WordPress sites
  • WordPress website maintenance (updating plugins, optimizing load times, tweaking design and appearance)
  • Basic SEO
  • Setting up automated social media sharing
  • Setting up email automations
  • Creating Canva graphics (blog headers, promotional content, etc.)
  • Facebook group administration
  • Task management via Monday.com
Content Writer
BuildZoom (Manila)Sept 2021-March 2022

As a content writer for BuildZoom‘s Manila office, I had the following responsibilities:

  • generating engaging, original content for their websites
  • researching topics that would appeal to their target audience
  • promoting their blogs via social media, direct email, and other methods to expand their readership.
Writer, Content Creator, WordPress Manager, Ghostwriter
Various Clients2021-Present

I specialize in creating original, social media shareable content for various brands and small businesses.

I have used WordPress as a blogging tool since I was 14 years old, and have some experience creating simple original themes using HTML, CSS, and basic PHP. As such, I am able to manage self-hosted WordPress websites intuitively and effectively. I can also confidently work my way around the Divi theme.

Recently, I have started dabbling in email marketing using ActiveCampaign and social media scheduling using Recurpost.

Admin, Marketing, Creatives
Borealis Crystals (JaCza Handicrafts Trading)2018-Present

My online jewelry business (Borealis Crystals, @borealiscrystals on Instagram) has been up and running since 2017. This small-time enterprise currently serves as my family’s primary income source. I am hands-on in all aspects of business, from marketing and communications to the more technical aspects of gemstones and jewelry. I maintain contact with more experienced workers in the industry for mentorship and informal training.

Content Writer
Alchemy Education Solutions2017-2018

I crafted lessons for the Educator teaching-training manuals, making use of instructional design principles and framework. While on the job, I also worked on the company website.

Remote Columnist
Hemophilia News Today (BioNews Services, LLC)

I write about my daily life experiences, struggles, and joys as a wife and carer to my husband Jared, who lives with severe Hemophilia B and a seizure disorder.

A typical column consists of 400-800 words, must be well-researched, and is reviewed with a critical eye by professional editors.

My column, HemoWife, is published weekly on the Hemophilia News Today website.

EDUCATION
BA Broadcast Communication
University of the Philippines Diliman2013-2017

Advertising and Advocacy Communication Track

  • Writer for the official student newspaper of the College of Mass Communication, Tinig Ng Plaridel
  • Two academic papers featured in Sining del Pilar
  • Best Thesis Nominee

BS Industrial Pharmacy
University of the Philippines Manila2011-2012

I audited one (1) year’s worth of classes for the B.S. Industrial Pharmacy degree prior to shifting to Broadcast Communication in UP Diliman.